Marketing & Communications Jobs
If you're looking for jobs in media and PR, you've come to the right place. RBS offers a wide range of media and PR jobs - have a browse through our recent listings to find one that suits you!
Media Relations Manager
So how would you describe your role?
You could say I’m the media expert, providing guidance and support directly to the business. In media and PR jobs you spend a lot of time in strategy meetings helping senior leaders understand how certain decisions might play out in the media, and so ultimately I help to influence the bank’s strategy.
Jobs in media and PR involve working as part of a small team responsible for defending and enhancing the reputation of the RBS and NatWest businesses in the media. Therefore media and PR jobs involve meeting with different areas across the business in order to understand their objectives and help them understand the media impact of their strategies.
Media and PR jobs involve a mixture of proactive and reactive elements. Proactively, I set corporate media objectives for the year and get involved in developing longer term media plans. Also, for example, if I read an article and think ‘we have something to say on this issue’, I go to the business, gather the data to build up the story, identify a subject matter expert to be interviewed and then go to journalists within my network and sell the story to them. Jobs in media and PR require you to spend time reacting to media issues and developments - often with incredibly tight deadlines for response - ensuring that they’re handled in a way that results in the best outcome for the bank.
What kind of skills do you need?
Media and PR jobs involve very high profile work, making both regional and national media, therefore the sheer scale of the RBS business can make this quite a pressured role. It helps that I’d previously worked for another large company. Jobs in media and PR require you to maintain a good knowledge of the media agenda on business and corporate issues too.
Within media and PR jobs you have to be confident dealing with demanding and challenging internal customers who have an expectation of delivery, as well as when you’re training senior management in media relations. Good influencing skills are vital for media and PR jobs, as you need to ensure the people within your media network embrace and deliver the right messages that you want to convey. Flexibility is also important – if an issue flares up on a Friday, I stay until it’s dealt with.
Have you been given any training to help you perform your role?
For media and PR jobs you are given a full induction to the bank when you join, and you also have the choice of more specific training when you want to further develop your role.
Is there anything about the role that you think might not suit some people?
I wouldn’t recommend jobs in media and PR for those people who might find the size and scale of the RBS business a bit daunting.
What do you enjoy most about what you do?
I enjoy working for such a large and complex organisation with a wide range of media at my disposal. Not only that, but it’s a challenging role that I can really get my teeth into – and with real strategic input at senior level, it’s a rewarding one too. Of course seeing a campaign or interview I’ve been responsible for getting positive media coverage, that’s always satisfying too.
If the area of media and PR jobs sounds like it can offer you a role that you’ll thrive in, then we’d like to hear from you. Joining us, you’ll also enjoy a competitive salary and an excellent benefits package that you can tailor to suit your individual needs.
Click here for a summary of the Media Relations Manager role.
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The RBS group is present all over the world and includes many well known customer brands.