Our Brands

Direct Line

RBS Insurance

As part of the settlement we reached with the European Commission, our Insurance division is becoming a brand in its own right. As Direct Line Group, we will be a new organisation with a clear vision: to build Britain’s best general insurer

The number one motor and home insurer, the new group will still be home to the best-loved brands we’re famous for - names like Direct Line, Churchill, Privilege, Green Flag and NIG. We will also remain an international presence too. However, ‘best’ does not just mean ‘number one’. Our new organisation will maintain the commitment to customer care that underlines everything we do.

This is the start of an exciting journey for insurance. When our insurance division was first born, we revolutionised the industry. The combination of competitive costs and the most skilful people in the business, allowed us to grow quickly and to provide great value to our customers and our shareholders. Now we have the opportunity to build on this heritage.

Here are just some of the plans already being put into place:

Smart pricing

Part of the goal is to continuously look at ways of using technology to make pricing insurance more flexible, more innovative and more sophisticated.

Best claims handling

A new claims system and process to enable claims to be handled even more quickly, accurately and efficiently.

Risk management

A new, expertly controlled risk management system at the heart of day-to-day processes and thinking, which will allow us to manage financial risk more efficiently and always make well-informed business decisions.

Our creative plans for development and innovative thinking will mean great things for the future. They could also mean great things for your career – with excellent insurance jobs and opportunities on offer.

To find out more about this exciting new venture, and to discover how you could be part of it, visit www.joininsurance.co.uk

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